CRM Analytics

SAP CRM -- Analytics (SAP CRM) provides tools to analyze individual customers and discover how best to serve them. Companies can measure performance, predict customer behavior and value, and plan for success.

Optimization functions enable companies to incorporate insights into operational processes, supporting real-time recommendations and decision-making. A comprehensive set of analytical content is available right out of the box to help workers in various roles perform customer and product analyses.

SAP CRM provides powerful functions to analyze marketing, sales, and service performance. Detailed insights are available over the Web and through interaction centers or other direct and indirect customer interaction channels.

SAP CRM also provides closed-loop analytical applications to help companies identify and understand opportunities and send relevant information to customer-facing employees. Supported tasks include customer lifetime value analysis, churn management, satisfaction and loyalty analysis, and customer segment migration analysis.

Analytics White Papers

Customer Value Enhancement
Read how rapid convergence of communications, media and entertainment (CME) is driving forward-thinking telecom, cable and content executives to seek more creative means to foster enhanced long-term customer relationships. To achieve profitable and predictable results, many of these executives are adopting Customer Value Enhancement (CVE), a predictive, adaptive approach to linking front and back office functions through the prism of advanced business intelligence and analytics.