|| Net Incoming Orders is one of key indicators to monitor the sales activities occurring within organization. As discounts and returned are included in net incoming orders, it is more precise than gross incoming order in monitoring sales amount and comparing with net revenue invoiced later. By analyzing the trend of net incoming orders, sales organization can optimize the sales management resource, sales strategy, promotion campaign to achieve superior performance. Stable growth of net incoming orders indicates that company has good sales perspective. It shows that the product is gaining market share. If the net incoming order is steady over a period of time, this generally means that the product has reached its maturity stage and demand is level.